How does Posterous fit into your social media portfolio?

There are so many social media platforms to tap into these days that it can sometimes be overwhelming. I'm a firm believer in tinkering around with everything to find out what works best for you and/or your brand. After all, you cannot devote 100% of your attention to every site out there; it's simply not possible.

Last month, I added Posterous to my arsenal of social media outlets. Many people in my business circle are on the site, so I wanted to check it out. For those of you not familiar with Posterous, it's similar to a blog. However, one of the nice features that it offers is autoposting. Essentially, you can post content to your Posterous from the web, or you can email it, and you can determine the other social media sites where you'd also like the post to appear. Currently, Posterous supports Facebook, Twitter, Flickr, Tumblr, Blogger, Wordpress, Typepad, Moveable Type, Livejournal, and Xanga. From a time management perspective, that option alone is pretty valuable.

Since I created my Posterous page, I've added more than a dozen posts and have tried to differentiate my Posterous from my blog, Twitter, Facebook business page, FriendFeed, LinkedIn, and plethora of other social media accounts. I have not used the autopost feature because my approach, at least for the moment, is that I try to avoid redundancy on my social media accounts. Aside from putting up teasers to my blog posts, all the content I post to Posterous is original (i.e. not replicated on my other SM platforms). Essentially, it's comprised of things that interest me and further highlight my personal brand, but may not seem worthy of a full-fledged blog post.

I'm still fine-tuning how I use Posterous and I'm sure it will continue to evolve. After all, social media is all about staying current, relevant, and changing with new online habits. What's big today may be passe in six months!

How do you incorporate Posterous into your social media strategy? If you're not on Posterous yet, do you think it might be worthwhile?


  1. Hi Amber,

    Though I'm still trying to navigate the best use of Posterous into my social media gig, these are 2 ways in which I've been using the service.

    As a real estate agent, Posterous is a great way to share photos and information pretty instantaneously whenever I see a property I deem valuable and worth sharing with others. I've started doing this (almost) weekly. I autopost to my biz page on Facebook as well as Linkedin.

    Another way I use Posterous is through volunteer work at my local Senior Center. Posterous is a great way to raise awareness of what's happening in our community of seniors beyond bingo games. =) I autopost this info to fan page on Facebook called "Movin' & Groovin' Seniors - Orange Style.

    Interested in hearing how others use Posterous!

  2. Carin: Thank you so much for leaving a comment and sharing how you use Posterous! Although I don't use autoposting at the moment, I do know that it is by far one of the most appealing features of the platform. Sounds as though you're using the site wisely! I'll check out your Posterous and your FB page. I hope other readers do too!

  3. Hi Amber-

    I have a Posterous account and have not been using it. It seemed redundant to me given the social media outlets I am active in. I appreciate your sharing how it can be used to complement other outlets. Furthermore, I will keep my eye on you and learn more, following your lead in making this space a valuable one.

    I'll keep my eye on Carin too. She has some good ideas.

  4. Kathy: Ah, there's the rub. I try to avoid that redundancy trap, but I also appreciate that different audiences use different platforms and may not even notice the repetitiveness. Such a conundrum!

    As with most things, I think sharing ideas and thoughts within our community can provide us with new perspectives. Perhaps someone out there is using Posterous in a way I, or you, never thought about. I always appreciate hearing the input of others, as it helps to get my own wheels turning!

    Thanks so much for taking the time to chime in on the conversation, Kathy!

  5. My approach is similar to yours Amber, in that I try to make Posterous content different from my blog, though I use Facebook and Twitter to promote the posts via autopost. In essence, I think of Posterous as a mini-blog, for more impulsive observances (I call it "Impulsive Cogitation"), versus the deeper reflection I do on my Wordpress blog ("Constant Cogitation"). I probably put 3x the number of posts on Posterous, but they are brief (and may wander from my core topics a bit more).

  6. Greg: Thank you for taking the time to weigh in on the conversation! Indeed, I think you and I share exactly the same approach.

    My interaction with other social media platforms has evolved over time, and I suspect the same might happen with Posterous. If I happen to hear or see a great idea, though, I'm all for shaking it up a little!

    Thanks again for leaving a comment and sharing how you use Posterous! I really appreciate your input.


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