Now THIS is good marketing

I love smart marketing and promotion. Something that's authentic, creates buzz, and is truly original. This video from Coca-Cola is all that and more.

Check out what happens when a "special" soda machine is put onto a college campus.


  1. Oh that's too cool! I'm sure that didn't cost Coke much at all, but just think about the return. :)

  2. Marianne,

    Thanks for leaving a comment. I, too, thought this was so great. Like you say, for only a modest amount of pocket change, they enjoyed huge ROI and further branded their "happiness" campaign in a really fun way.

    Hope this crazy Coke machine comes to my neighborhood soon!


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