While I was standing in line at CVS, I happened to see this issue of Star in the magazine rack.
The cover features Katie Holmes with her daughter Suri. Now, I didn't intentionally look at it. It was more of a glance as my eyes were headed to the candy bars, but what I couldn't help being blindsided by was the Baskin-Robbins cup.
Sure, paparazzi do their fair share of photo taking, but in this day and age celebrities have been known to submit their own photos to magazines. As such, I couldn't help but to question whether the Cruise-Holmes family had sold the image to Star. And, if Baskin-Robbins had paid Mrs. Tom Cruise to plant the cup, perfectly mind you, in lil' Suri's clutches.
Ok, I can accept the fact that this is starting to sound a little like a conspiracy theory (and I won't even talk about how Suri's top is pink and matches the Baskin-Robbins' color palate). However, don't underestimate the power of Corporate America, people. Product placement is an art. The goal of this multi-million dollar industry is to subtly make you want something you probably don't need.
Surely, I'm not the only one who thinks that the Baskin-Robbins cup is featured just a little too prominently and a little too perfectly. Or, am I?
Let me hear it, folks! Am I crazy? Or crazy smart? I'll defer to the majority on this one.*
* I can be swayed one way or the other on this topic with a scoop of Baskin-Robbins Cotton Candy ice cream. No, I wasn't paid to say that. But, I suddenly have a craving for it. Weird.