Do you think independently and take actions to set yourself apart from the crowd? Or, are you a lesser version of yourself shaped by apathy? Worse yet, are you just like everyone else? Gasp!
A great example of someone really coloring outside the lines is Alec Brownstein. Alec, a 28-year-old designer, wanted to work at a different ad agency. To make that happen, he infused his job search with some guerrilla-style marketing techniques and got noticed. What did Alec do?
Well, Alec figured his targeted employers do the same thing lots of us do regularly; Google ourselves. He then used Google AdWords to purchase the names of some top creative directors. Here's what happened:
Is Alec smarter than you or me? Definitely not! But did Alec pursue a path less traveled? You betcha! And, most importantly, it garnered results.
What can you do differently today to shake up things? Are some of your processes worth revisiting? Can a tweak here and an alteration there get you more customers, greater exposure, or help you get closer to your goals? Can you try new tools, collaborate with new people, or look at things with a different mindset?
The most successful people are in a constant state of flux. Growing, improving, evolving. Are you doing the same? Or, have you become fat and happy. And, perhaps, just a little obsolete along the way...
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