This week, I went to happy hour at Acapulco Mexican Restaurant. Like lots of establishments, they offer discounted drinks and appetizers in the early evening hours. Well, after enjoying my end of day respite, the server hands me the bill. I plop down my credit card and look at the bill quickly before setting it on the table. However, once it's down, I realize something isn't right. I pick it back and notice I've been charged full price for everything. Full price nachos! Can you believe it?
The server comes to collect my moola and I point out to her that I've been charged full price for everything. She asks if I'm here for happy hour, to which I respond, "I'm sitting in the bar (which is where you have to be to get happy hour deals) and I'm here during happy hour hours. Yes, I came here for happy hour." She explains that customers are charged full price if they don't say they've come for happy hour. What the heck?
I've gone to many happy hours over the years and countless ones at Acapulco. Never have I had to state the obvious and say I came during happy hour for happy hour.
Frankly, I think this is one of the most unethical practices I've seen from a restaurant. How frequently do people just trustingly toss down their credit cards without analyzing the bill? I'd say a lot. Ever go to happy hour with a large group of friends or coworkers? Usually, one guy grabs the bill and says how much everyone owes, right? Does he usually double check the prices against the menu? Nope.
This having to say, "I'm here for happy hour and want the happy hour pricing" thing is ridiculous. I think Acapulco is taking advantage of people's trust and scamming those who are not paying full attention. Sure, as consumers we should always know what we're paying for, but let's be real. Are most people putting on their accountant hats after throwing back margaritas for two hours? Me thinks not.
This practice stinks! And I think the folks at Acapulco should be ashamed of themselves. Want to know how to build a business and prosper? Offer a good product at a fair price, create loyalty amongst your customers, and inspire positive word of mouth. Well, this mouth says those nachos will be her last at Acapulco. I have no desire to do business with anyone who tries to dupe me. Adiós señors!