Life is short, eat dessert first.
Have you heard that quote before? I love it. It's a great reminder for all of us to concentrate on the good stuff in life. But how does that apply to business? I'm glad you asked.
My new, edible addiction is Mallow Bits by Kraft. Have you tried them? They're hard, little marshmallows--the same texture of the ones you find in hot chocolate mix and sugary cereals. I have to admit, I like to pull those marshmallows out of the cocoa envelope before I make it so I can gobble down the crunchy goodness. When I leave them in the mix, I always wish there were more. Someone at Kraft must know I'm not the only one, because they've produced a large jar comprised of nothing but these yummy, white nuggets. They put the good stuff all together in one, new product. Can you do the same?
What service or product do you offer that you could repackage or market more prominently? Do you have a b-list product? Or maybe a service that doesn't get very much dedicated promotion? Do you have something that people really like that you could upgrade from supporting player status to superstar? Is there a Mallow Bits on your menu of services or line of products?
Listen to what your customers and clients like. Can you give them more of it?