I was recently looking at a page my friend liked on Facebook and I was struck by how the person who manages the page uses the same phrase at the end of all the updates: That makes me smile.
This kind of tactic is a unique way to brand your efforts and is a really smart idea. Think about it. Could you benefit from a catchphrase that you use on your blog, website, newsletter, or any other form of online outreach? If so, well, that makes me smile.