Success is like a 26-toed cat
No one succeeds in this life by being ordinary. To succeed, you must set yourself, your business, or your product apart from the competition. To do this, it frequently requires the ability to see beyond the traditional. Case in point, the Milwaukee Animal Rescue Center.
The shelter was facing a rent increase of 100% and was scrambling to raise funds to buy a building where all their animals would be safe. One of those animals is Daniel, an orange and white tabby who happens to be polydactyl (meaning he has 26 toes instead of the standard 18). Someone at the shelter had the brilliant idea of centering their fundraising efforts around Daniel, asking supporters to each donate $26 to the building fund--$1 for each toe!
The shelter has raised $80,000 dollars so far, $50,000 of that coming from $26 donations. Now, this is a creative promotion that has really delivered! (Daniel has since been given permanent residency at the shelter and is its honorary mascot. To donate to the relocation efforts, click HERE)
So, I ask, would you look at a kitty with way too many toes and see a freak? Or would you see a solution to your money woes? What are you looking at each and every day and completely ignoring? Is opportunity right in front of your eyes, but you can't see it?
What is your 26-toed cat?