Now, one of the things I love about social media is that I learn so much. For example, this week I saw an update on Google+ from Matt Fox that said Hydrox came before Oreo, despite popular believe that Hydrox was a knock-off of the now famous cookie. "You don't have to be 1st to market with a product to dominate the market," Matt wrote. He's so right.
I looked into the history of Hydrox a little more and verified that it was, indeed, four years older than Oreo. For the trivia lovers, the "hydr" stands for hydrogen and the "ox" stands for oxygen, which when combined creates water. I don't know about you, but that makes no sense to me as the name for a cookie. But, I digress.
So, think about your niche. Have you held back because there's already competition out there? Have you talked yourself out of something because you think you have no chance? The reality is that Oreo is celebrating its 100th birthday this year and Hydrox no longer exists.
Why are you waiting? Being first doesn't make you better. It just makes you first.