Social media failure is not an option

I know lots of people who are social media veterans and just as many who are newbies. I try to encourage the rookies when I see them getting frustrated because I know that all this social media stuff is worth it. Lots of people quit, though. Too many.

When I first started tweeting and blogging, I felt like I was on mute. Hello? Is this thing on? It's easy to get discouraged when you feel like you're putting in the effort, but no one cares. Here's where the words of wisdom kick in: you have to believe in yourself and the tools. They work. You just have to use them correctly.

When you first get started, you're probably right. No one cares about your blog post or about your carefully crafted tweet. If you start to engage with your online communities, though, people will begin to notice you. They will come to recognize your avatar in their Twitter streams, notice your profile picture on their Facebook News Feed, or grow familiar with your photo in a LinkedIn discussion group. That's where the relationship begins. But, it is up to YOU.

Don't wait for someone to say, "Hey, come join the cool kids' table. We've been waiting for you!" It's up to you to reach out first. Yeah, I know, not everyone is comfortable doing that. But, get over it. It's how social media works. Sure, there are some nice folks who send a tweet to welcome newbies or who will introduce you around. Unfortunately, not enough people do that. Again, the power rest in your hands. Make it happen!

Persistence is the key word here. Keep at it. Don't give up because you feel like you're an audience of one. You know the saying, winners never quit and quitters never win!

Keep blogging!
My early posts got very little traffic and it took me awhile to get my first comment, but this week I was excited to earn a spot on Sparkah.com's "LA's Top 100 Bloggers You Should Take to Lunch" list! No, I haven't hired a virtual assistance to handle all my lunch bookings yet, but it was neat to be recognized. Think that would have happened if I had thrown in the towel? Not a chance.

Keep tweeting!
Remember, Twitter is a TWO-WAY platform! If you talk at people you'll go nowhere fast. If you talk with people, Twitter will change your life! Listen to the discussions, chime in with your opinion, be encouraging, answer questions, provide guidance, lend support--become a contributing member of the community!

Keep connected!
Too many folks abandon their blogs for months, and even more people open a Twitter account and then forget about it after seven tweets. Don't do it, my friends. Stay active! Maybe you can't live and breathe this stuff like the social media addicts, but stay in touch with your online network. These aren't websites we're talking about; we're talking about people! Work to establish those connections, then feed and water them. They'll only grow if you give them the care they need.

Alright, that's the end of my rah-rah, cheerleader speech. But, trust me, these online communities are powerful. They can grow your brand, develop your professional network, and help create wonderful, new friendships. The only trick is you can't give up. Let me repeat, failure is not an option.

Have a social media success story to share or a challenge to overcome? I'm all ears...

I'm a celebrity and I'm better than you

This week, news circulated around the web about actor Josh Duhamel's brush with airport security. In a nutshell, Duhamel (known primarily for his work in the "Transformers" movies and his marriage to singing sensation, Fergie) was asked repeatedly by a flight attendant to turn off his Blackberry. He, and hundreds others, were en route from New York to Kentucky. According to other passengers, Duhamel refused to comply. Several said he was rude and indignant, thinking that the rules did not apply to him. To cut to the chase, the rules did apply to him and the plane was turned around on the tarmac and Duhamel was escorted from the plane by security.

Once upon a time, it seemed as though the general public was so enamored with celebrities that they could do no wrong. Now, however, there seems to be a groundswell of disgust for celebs who think they're better than the rest of us. This was very apparent in the reader comments that appeared on the Duhamel story posted on Yahoo!'s omg page (click the image to enlarge it if you need to see it better):

I don't care how annoying or frustrating traveling is nowadays. If you fly commercially, air travel is the great equalizer. The rules are the rules and travelers are nothing more than livestock, regardless of the amount on your W-2. Frankly, I think it's fan-freakin-tastic that Duhamel was escorted off the flight. And, shame on him for inconveniencing his fellow travelers because of his inflated sense of self and entitlement.

How about you? Do you think celebs should be given a reality check? Are they out of touch due to so much special treatment? Should more of them be escorted off the metaphoric airplane?

Good deeds are in, consumerism is out

With the U.S. economy still is chaos and millions out of work, many are living simpler lives these days. Even the fully-employed are embracing the concept of living simply. Extravagances are out; basics are in.

Now, that the holiday season has approached, the idea of wasteful spending is unappealing to many people. More people than ever want to do good and make a difference. Enter Mercy Corps.

With a mission of turning poverty, natural disasters, and conflict into opportunities for progress, Mercy Corps help people improve their lives. What does that mean to you? It means you can do a lot of good for less than the price of that latest gaming system or big screen TV you have your eyes on.

• For $45 you can improve sanitation in a far off village by donating a latrine.
• For $58 you can help a child soldier overcome the scars of war through counseling, schooling, and job opportunities.
• For $18 you can help feed a family who has been affected by a natural disaster.
• For $29 you can help a farmer grow an acre of rice.

Want to learn more, visit Mercy Corps online.  Oh, and if you have design talent, why not enter the Good poster contest to promote alternative giving? The winner will be featured on the Good homepage and on the cover of the Good magazine. For submission details, click HERE. 

Now go forth and do good, my friends.