Sandra Christen responded to my tweet saying she'd read it. She's from Switzerland and there's no holiday there. Interesting.
As I reviewed the stats from my blog, it was no surprise that the vast majority of my traffic comes from the United States. However, I also get quite a bit from the United Kingdom, Canada, Russia, India, the Netherlands, Germany, and Australia. All places that don't share American holidays such as Thanksgiving, Memorial Day, Independence Day, etc. That got me thinking. Are those of us in the online space missing opportunities? I, for one, write for a worldwide audience. But, embarrassingly, I was thinking on a national level. Stuuuupid.
If you blog, tweet, manage a Facebook business page, or maintain any other social media presence, I offer up my ignorance as a lesson to the rest of you. Is the subject you discuss through your social media channels relevant to a global audience? And, if so, are you restricting your thinking to that of a citizen of your own country?
The internet makes the world a heck of a lot smaller and I'd venture to say that almost all of us have online connections in far away countries. Different holidays affecting people in different lands. Could a slow day in Canada be a good traffic day in China? When businesses are all closed in France are lots of people online in America?
I don't claim to know everything, so when I have an a-ha moment I try to put my ego aside and call myself out. Perhaps this is something the rest of you have already thought about, but if not, please feel free to learn from my oversight.
To those of you in my very small corner of the world, Happy Thanksgiving. To the rest of you on this very big planet, have a fantastic Thursday.