We all have a direction that we want to go in life and in business. However, despite our goals, the world around us is changing every day. If we don't change with it, we won't succeed. It's that simple.
Consumer trends shape the business decisions we make. What was hot yesterday may not even be a blip on the radar in three months. Do you listen to what the world is saying? Do you watch trends? Are you giving your customers, your clients, or boss what they want--or what they need?
The next time you start to write a new, business proposal or embark upon a new project, ask yourself if you're creating for today or the future. Are you incorporating the latest stats, trends, and research? Are you being progressive or complacent? And, most importantly, can you have more cattitude?