Give 'em what they want
On Mother's Day, I wanted to take my mom to a fancy brunch and then out for a spa day. Sounds delightful, right? A swanky day for the two of us. How could she not be thrilled? When I presented her with my plans for the day, her response was less than enthusiastic. Her counter proposal? Come over with a pizza and then have me assemble this big audio cabinet that's been sitting in her den in a box for the last two years. Of course, since it was Mother's Day, I obliged.
Four hours and nearly 200 parts later, I had my mom's cabinet assembled. Was it how I anticipated spending Mother's Day? No. Was it what my mother really, really wanted? Yes. Within two minutes of me finishing the project, she had a big smile on her face as she scampered about the house grabbing things to put in her new cabinet.
On Mother's Day, my mom was my customer. She wanted; I listened. And, she was happy. So, why don't more of us listen when it comes to our businesses?
Sure, we all have a bottom line to meet and some things we enjoy more than others. But, if we're not in business to make our customers happy, it's all a waste of time.
Look at your business closely. And, most importantly, put on your listening ears. What are people telling you? What would make their lives easier, happier, and more fulfilling? They're showing you what they want each and every day with the actions they take, or don't take. Listen to them. And, then be a hero and give 'em what they want.