There are so many social media platforms to tap into these days that it can sometimes be overwhelming. I'm a firm believer in tinkering around with everything to find out what works best for you and/or your brand. After all, you cannot devote 100% of your attention to every site out there; it's simply not possible. Last month, I added Posterous to my arsenal of social media outlets. Many people in my business circle are on the site, so I wanted to check it out. For those of you not familiar with Posterous, it's similar to a blog. However, one of the nice features that it offers is autoposting. Essentially, you can post content to your Posterous from the web, or you can email it, and you can determine the other social media sites where you'd also like the post to appear. Currently, Posterous supports Facebook, Twitter, Flickr, Tumblr, Blogger, Wordpress, Typepad, Moveable Type, Livejournal, and Xanga. From a time management perspective, that option alone is pretty valuable.
Since I created my Posterous page, I've added more than a dozen posts and have tried to differentiate my Posterous from my blog, Twitter, Facebook business page, FriendFeed, LinkedIn, and plethora of other social media accounts. I have not used the autopost feature because my approach, at least for the moment, is that I try to avoid redundancy on my social media accounts. Aside from putting up teasers to my blog posts, all the content I post to Posterous is original (i.e. not replicated on my other SM platforms). Essentially, it's comprised of things that interest me and further highlight my personal brand, but may not seem worthy of a full-fledged blog post.
I'm still fine-tuning how I use Posterous and I'm sure it will continue to evolve. After all, social media is all about staying current, relevant, and changing with new online habits. What's big today may be passe in six months!
How do you incorporate Posterous into your social media strategy? If you're not on Posterous yet, do you think it might be worthwhile?
