The Veggie Grill is hoping.
This week, The Veggie Grill sponsored a "Virgin Night". Anyone who's been to the restaurant before was invited to bring someone to the diner for dinner who hasn't eaten there before. The veteran pays for his/her meal and the "virgin" gets any entree they want for free! No strings attached.
The Veggie Grill has an amazing assortment of vegetarian and vegan fare. Veggie steak strip sandwiches and veggie crispy chicken, salads, wraps, and more. The food is delicious, but many folks are hesitant to try fake meat. Hence, the "virgin" promotion. (Interesting fact: According to VG's Twitter feed, about 90% of its customers are meat eaters!)
I'm a huge fan of The Veggie Grill, so I brought a friend in for Virgin Night. She was curious about the place, but would have never gone on her own. Well, after she indulged in the Santa Fe Crispy Chicken Sandwich she was hooked! All it took was the incentive to try the food for free and now she's excited about going back on her own to try the other burgers on the menu. Sure, The Veggie Grill took a loss on the meal, but its gained an excited new customer.
As you look at your business, is there something you can do to expose more people to your product or service? Are there potential customers out there who just need to see, touch, or taste what you have to offer to convince them how great you are? Think about it. Sometimes, you just need to put it all out there and take away any objections a potential customer could have.
Undoubtedly, The Veggie Grill acquired some new fans with its Virgin Night promotion. People who just needed to taste the food to believe the hype. Can you reach out to people in a similar way?