I actually met Dino at the BlogWorld conference and although I had interacted with him online on occasion, I'd never met him in person. He's spunky! And, a really nice guy. Who, by the way, is doing some great things to help up and coming bloggers. But, I have to respectfully disagree with his assessment of guest posting.
If you're a content creator and have the time to do a little extra writing, I highly suggest you start doing guest posts. This is a great way to get your name and ideas in front of a new audience. And, it's also a powerful way to solidify your personal brand.
The more places you write, the richer those Google results will be when someone searches for you online. And, the more popular the site, the higher that guest post will rank in your search results. For instance, I wrote a guest post for Spin Sucks in 2011 called, "7 Ways to Turn Employees into Brand Ambassadors." It got a ton of traffic and even made it onto Spin Sucks' list of Top Ten Guest Posts of 2011, ranking at number seven. That initial article always shows up on the first page of search results when you put my name into Google. I don't know about you, but I think that's pretty neat.
So, is guest posting for you? Here are some resources I've assembled to help you through the process:
A Blogger's Checklist for Guest Posting on Other Blogs
by David Risley
How Guest Posting Can Help Grow Your Blog
by Jeff Goins
10 Places to Find Blogs to Guest Post On
by Kwame Boame
6 Powerful Guest Post Tactics that No One's Talking About
by Tom Ewer
How to Build Links Through Guest Blogging
by Neil Patel
For the record, I think "paid" gigs that offer writers insulting wages are ridiculous and that you should never write an article for $5. However, if you choose to write for free, as is the case with a guest post, because you reap some sort of benefit from it, that's a completely different animal. I know I've done lots of free work over the years, solely because it gave me great exposure. A guest post is no different. Just like anything, you call the shots and as long as you're getting something from it, I say go for it.
If you're new to the idea of guest posting, do you think this might be for you? If you've guest posted before, what were the benefits? Drawbacks? Any advice for the newbies in the group?