As a business, you have lots of opportunities to make your customers happy. Perhaps even surprise them with something they didn't expect. But, do you do it?
Case in point, Send Rover Over Pet Salon in Eugene, Oregon. My friend Kristen Dunder posted this photo to her Facebook page right before Christmas with the following status update:
This is the Christmas card we received from Send Rover Over, Bella's groomers. I love the personal touch...they must have taken the photo when I brought her in last month!
So, here's Kristen taking in her dog for a grooming and completely unaware that the folks at Send Rover Over are secretly taking Bella's photo for a special Christmas card. First off, kudos to SRO for even sending their clients a holiday card. But, to make it so personal as to put a photo of the client's dog on the front of the card? Now, that's the kind of thoughtful gesture that, I'm sure, makes clients want to come back again and again. I know I'd go to Send Rover Over if I lived in Eugene.
If there something your business can do to surprise and delight your customers? Make them feel special? Put a smile of their faces? Think about it. Now do it.