Nothing tastes better than FREE food

These days, it seems more and more food joints are trying to entice customers with free food. This week in Southern California, Chick-Fil-A is offering a different, free, snack for five consecutive days. Tomorrow, Jack-in-the-Box will offer free fries. Today, tax day, even more eateries are offering free edibles. This year alone, IHOP, Starbucks, Denny's, Ben & Jerry's, and many others have offered free food to hungry patrons.

So, if you try something for free and you like it (and, heck, doesn't everything taste better when it's free?), will you come back in the future and pay for it? Will that freebie create enough goodwill to increase your loyalty to that business all together? As for myself, I have to say yes (although, my encounter at Baskin-Robbins is a stellar example of how not to do freebies).

So, what say you, oh hungry compadres? Is the free food craze a smart move for restaurants?