Does Google Adsense make any sense?

Recently, I attended a networking event that tackles different issues pertaining to startups. The topic for this month's session was Google Adsense. Corporate America is all about monetizing, especially these days, so I wanted to see what I could learn.

In a nutshell, here's what I walked away with: the Training and Development folks at Google really need to give their people some guidance on how to give good presentations. Lots of talking, but not one visual. They described drop-down boxes, points on webpages, services forms, layout violations, but not one lousy slide. The two reps also frequently had a "deer in the headlights" look when asked a pointed question. It was almost like a presidential debate where candidates skirt the issue. Frankly, it was a bit strange.

Now, I understand there are variables in most every situation. And, yes, sometimes answers might not always be black or white. However, I can't really say I know any more about Google Adsense now than before I attended the session.

So, as with most things, you almost always learn more from actual users. And, that makes you the expert (if you use Google Adsense, that is). What do you think about Google's text ads? Do you find them to be a worthwhile way to earn significant money? What do you like? What do you dislike?

Not a Google Adsense client? Well then, I'd be curious to know if you've ever clicked on a Google text ad. I haven't. Am I in the minority?

Let's hear it!

Domino's Pizza finally makes edible food

I have to give props when props are due, so kudos to Domino's Pizza!

For the last two weeks, I've seen the TV commercials claiming that Domino's finally realized their pizza was sub-par (a much too kind word for really bad!). The spots boast more flavorful sauce, a garlicy crust, and better cheeses. However, I'm sure many shared my thoughts: "Yeah, right!".

Well, last night I found myself at a networking mixer and, thanks to a day gone wild, I hadn't had a chance to eat lunch or dinner. To my delight, the room had a nice spread with food and drinks, so I scampered on over. There were cookies, deli sandwiches, chips...and Domino's pizza. I would have gone for the sandwich, but it was ham (and I'm a vegetarian). I hesitantly looked at the Domino's box and opened it up. Mushroom! Score! But, it was Domino's pizza so my excitement diminished. Truth be told, I don't think I've had their pizza in at least five years; vowing never to waste my money again on something so horrible.

Remembering the TV spots promising a better pizza, I opened the box back up and grabbed a slice. "Heck, I'll give it a try. Let's see if you can really taste a change." And, to my amazement, it was actually good! Let me repeat, my slice of Domino's pizza was downright tasty!

Yes, I know you're probably skeptical, but I highly encourage you to give it a shot. It has undoubtedly taken much too long for Domino's to make a desperately needed change to their recipe, but better late than never. Believe it or not, I'm actually gonna add the local Domino's to my speed dial now. Good pizza for $5.99? Now, that's what makes America great!



UPDATE May 4, 1010: Here's an interesting story from USA Today that says Domino's sales have gone up 14.3% since the new recipe was introduced.

Now THIS is good marketing

I love smart marketing and promotion. Something that's authentic, creates buzz, and is truly original. This video from Coca-Cola is all that and more.

Check out what happens when a "special" soda machine is put onto a college campus.

Related Posts Plugin for WordPress, Blogger...