Budweiser will start airing its new series of TV commercials tonight during the Major League Baseball series. Trying to reconnect with consumers, the new spots are all about camaraderie. From how guys greet one another (e.g. the chest bump to the fist tapping guy hug) to how they razz each other (including the great line "Even Europe thinks your pants are too tight."), the campaign is geared to bring an emotional connection back to the brand.
The spot below highlights the many creative ways to carry Bud back for your buds. To see the other two, click here and here.