Not too long ago, I wrote about My Starbucks Idea. A Web 2.0 version of the old-fashioned suggestion box. If you like the concept of submitting your ideas and having peers vote on them, and if you're a fan (or critic!) of Dell computer products, you should like IdeaStorm just as much.
Submit your suggestion on how Dell can improve its customer experience or product catalog, encourage your friends to vote for your idea, vote on other ideas you like, and see if your suggestion gets put into action. So far, more than 13,000 ideas have been submitted, and more than 400 have been implemented.
Dell has also expanded on the concept by creating Storm Sessions. Essentially, it's timed and targeted crowdsourcing. Dell will share a current business challenge and ask the community for input (more in the video below).
Companies can learn so much from its customers, so why not take an active role in enhancing your own user experience? Whether it's coffee or computers, it's the consumer who knows best.