Should drinking games be part of your business strategy?

Have you ever played the drinking game called "I never..."? Someone says something they've never done and if you've done it, you drink. I think there is a lot a business person could learn from implementing this drinking game into their business plan (the concept minus the alcohol, of course). In fact, if you're a true innovator, you should be falling on the floor, slurring your words, can't pass a sobriety test drunk, right?

It is so easy to get stuck in a rut. If it's not broken, why fix it? Well, what if it is broken? Or what if it works, but it could be a heck of a lot better? People who succeed take chances. They follow the path less traveled. They're adventurers. They're risk takers. They're always trying something new. They can't say "I never...".

So, think about it. You're in a room filled with your competitors. People you want to dominate. You want to steal their market share. Chip away at their profits. Win over their customers. Beat them! But, before you can do that, it's time to play a round of "I never...". Will you be a sloppy drunk? Or a teatotaler? In this rare instance, I've gotta say, if you wanna be the winner, you have to be the drunk (so to speak, of course).

The next time you're working on that business plan, marketing campaign, or product launch, think about "I never...".  What have you never done? And is it time that you start?

12 comments:

  1. Is this what goes on with YOURbusiness meetings?

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  2. Interesting analogy. As far as “games”, or thinking about business plans, I prefer the “chess” approach and staying one step ahead of my competition.

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  3. Aw, yes! You can never go wrong with the chess analogy. Go, Donna!

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  4. "Well, I never" ... great advice! Especially since I am trying to jump-start a side business.

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  5. Ha ha. ;-)


    Good luck on the new business, Annette! And thanks for the proofing assist today. D'oh!

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  6. Drinking? I'm in; when do we start?

    When you are having success it is easy to get complacent. As soon as you stop growing you start to become stagnant and die.

    You always have to be learning and pro-active about your destiny.

    Shots anyone?

    Good to see you; hope you have a great weekend.

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  7. So true, Bill! We always have to be on our toes, huh?


    Virtual shots to you! :-)

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  8. This is soooo awesome...I am not a big drinker...so have never played this game...but the concept as it applies to trying marketing is just incredible...thanks for the enlightment : )

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  9. Great analogy Amber! While getting your staff sloshed is probably not a great idea I see where you are going with this, it's a great way to brainstorm and think outside the box.

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  10. Perhaps an all-staff happy hour after the "I Never..." brainstorming session? :-)

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