What dog biscuits can teach us about customer service
There are too many people who go through the motions. You know the kind, the folks who come in to work, but aren't fully there. They do their jobs, but they don't strive for excellence.
It seems customer service is at an all-time low at many businesses, so it doesn't take much to really shine these days. A cheery hello to a customer. Saying "thank you" when someone concludes their business. It's the little things that can take a humdrum experience and make it memorable. That's why I always get a smile on my face when I open my order from 1-800-PetMeds.
I have two dogs on medication and that requires a monthly order from the online pet pharmacy. When I get my box each month, it always comes with a big dog biscuit tucked inside. I'm sure they buy these in bulk and that bone probably costs a nickel or a penny, but the gesture is priceless. I really like the idea of them acknowledging that there are dogs in my home and wanting to give my pooch a treat. As a customer, it makes me like them more.
Think about it. Who doesn't enjoy some small token of appreciation? Or am I the only one who gets giddy when I stay in a hotel that leaves a mint on my pillow? People like to be acknowledged, appreciated, and seen. Mints and dog biscuits are cheap, but they are of immense value when it comes to customer service.
Is there something similar you can introduce? Some way to make your customers or clients feel special? It's not about the cost, it's about the thought. In a day and age where everything is automated, we all just cherish being treated as humans every now and again. Don't we?