When I was growing up, every product had a jingle. A catchy, little ditty that stuck in your head long after you wanted it to. But, nowadays, hardly any products use jingles. Companies just buy the rights to a popular song and use that. Charlie Sheen's character on Two and a Half Men was a jingle writer, but he had to move to children's music when the jingle game tried up. What ever happened to jingle writing? Am I the only one who liked jingles?
The thing is, regardless if you like jingles or not--they work! I know the toll-free number to the United States Postal Service by heart thanks to a jingle. I always remember where to exit the Long Beach Freeway to find Pete Ellis Dodge, due to a jingle. I know the world would be a better place if I'd buy the world a Coke, because a jingle told me so. I'm empowered by the fact that nothing will ever get to me as long as I have a Mentos to save the day! And, I know Tab is for beautiful people:
It's a basic fact that people remember things more easily when they're set to music. So what if the newest sports car commercial has a great Rolling Stones song in it. Will I be able to sing about the features of the new car and its gas mileage? If not, why in the world would a company use it?
Does anyone else miss jingles or have a favorite one that brings back memories? Or, am I starting to sound like somebody's great-grandma reminiscing about the olden days? Could it be, sadly, that am I the only one who remembers my bologna has a first name?