Give that ad guy a raise

Not too long ago, I said there was nothing innovative happening in the print ad arena. Today, I stand corrected.

I was flipping though a magazine this weekend and came across this great, two-sided ad for Drumsticks. As you can see, there are holes for you to put your fingers through so it actually looks as though you're holding the cone. What a clever way to get consumers to interact with the ad and remember the product. Really, you can't help but to want to do it. I tried it and it's a great effect.

Whoever came up with this concept deserves a raise and a "pink slip pass" he or she can use during the next round of layoffs. Good job!

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