If you're a female, you know what the numbers in the title of this post mean. They're supposed to be a woman's "ideal" measurements. If you're a guy, I bet some of you might tweak those numbers a bit. Measurements that are attractive to some, might be unappealing to others. Numbers are frequently open to interpretation.
In the world of social media, it's all about numbers. Twitter followers, Facebook fan and/or friend counts, blog subscribers, Klout score, Empire Avenue stock quotes, LinkedIn connections, and the list goes on. People judge your success in social media by the numbers associated with the popular platforms. Is this wrong? Well, not entirely. But, it can certainly be misleading. The thing that numbers can't measure is character.
Let's take a look at the images below:
These are all people whose follower number used to closely match their following number. For the Twitter novices out there, that means they followed just as many people who followed them. Now, as you can plainly see, each one only follows a handful of people and, alas, they are so freakin' popular that each one has tens of thousands of people waiting with baited breath for their next tweet! Ha. Not likely.
These people have manipulated the system; following people to acquire their follow back. Then, ultimately, dumping everyone to make themselves look important. They used the people who they connected with and then discarded them when they got the good numbers they wanted. Do these people have impressive follower counts? Absolutely! Are they scumbags? Yep. Grade A pond scum.
So, yes, numbers are one of many ways to gauge someone's success in social media. However, do not let the numbers cloud your vision. It's what's behind those numbers that matter. As is the case with the pretty girl with the 36-26-36 figure, there's a person in there that adds context to those numbers. Maybe she's an angelic, do-gooder like Mother Theresa inside and maybe she's a shallow, sex tape making, debutant like Paris Hilton. Same goes with social media. Numbers can change. Character is forever.
* TIP: To find out if you've been used by someone like the people in the images above, I recommend following @unfollowr on Twitter or using Tweepi.com. Both are free tools to find out who has unfollowed you.