"Marcia, Marcia, Marcia!" No matter your age, everyone knows this notorious complaint from middle child Jan Brady of The Brady Bunch. Marcia was more popular, prettier, and everyone wanted to be like her. Jan? She was always in Marcia's shadow; trying to be noticed.
Jan Brady would love social media.
In many ways, social media is the great equalizer. Anyone can put information out of the web, grow an audience, and make a name for themselves. If Jan Brady were capable of popping out of the TV, I have no doubt that she'd embrace the world of new media. Through Twitter, Facebook, and blogging, Jan would have access to platforms that would allow her to be heard, show off her talents, and achieve success. Social media would allow her to compete with her sisters.
Ah, yes, the Brady girls and their hair of gold. When it comes to social media, we can all be lumped into a category that represents one of the "very lovely girls", can't we? In the real world, we're all a Marcia, Jan, or a Cindy.
The big names in the space are generally Marcias. People know who they are, listen to what they say, and want to be near them. Marcias have free products sent to them all the time and get access to exclusive events just because of who they are. Their Klout score is high because they've already made it to the big leagues, but Marcias disapprove of Klout and the idea of scores (perhaps it's easier to be indifferent when you're already successful). Marcias exemplify success and are the frequent objects of envy.
Then, there are Cindys. Cindys generally use social networking sites casually. They don't put a lot of effort into creating an online presence; they mostly use the tools for fun. Much like Marcias, they sometimes mock those who check their Klout scores. They're carefree with little to no interest in competing or being ranked. Despite popular belief, not all Cindys have a lisp (insert 70s-style canned laughter here).
As for Jans, they haven't made it to the big time, but they're trying. They want to make a name for themselves, they're trying to be recognized as subject matter experts, and they want to achieve success and all that comes with it. Jans know the stakes and want to stand out. They put a lot of effort into maintaining their social media presence, hoping it will help them reach that next level. Jans check their Klout score regularly and are excited when they get a perk (e.g. freebies offered through Klout). They want to be better than average and aren't afraid to work hard to get noticed.
Jans want to play with the big boys.
Jans want to make something of themselves.
Jans want to be Marcias.
If you're carefree like a Cindy or a powerhouse like Marcia, more power to you. But, remember, Jans are people, too. A Jan who wants to do more and be more is a good thing.
After all, who wants to live in someone else's shadow? Especially Marcia's.