The world is full of ordinary people. Boring, average, run of the mill folks who are as bland as white rice. You know the kind. They blend in, do what everyone else does, and, therefore, are destined to lead lives of mediocrity. The winners in the social media space know that to succeed online, they need to stand out, think differently, and take actions that make people take notice. The folks who go furthest push aside the salt substitute and go for the Tabasco sauce!
A few weeks ago I had the pleasure of meeting Jim Dougherty on Twitter. (Despite the fact that Jim says we're old friends, that's really not the
case. I recently called him a new friend in a tweet and he politely corrected me, reminding me that we connected on Twitter weeks ago!) In any case, imagine my surprise when Jim sent me a tweet this week with a link to the video below:
I sifted through Jim's Keek videos and it looks as though he's been doing a few dozen of these Follow Friday videos each week, for the last several weeks. Each one about :20 to :30 in length. In some, Jim tells the recipient why he enjoys following them on Twitter; in others he shares his reasons for recommending the person. Here's another video Jim created; this one about Peruvian blogger Samantha Luy.
Jim is investing a modest amount of time, yet doing something to really set himself apart from the crowd. Jim is adding Tabasco to his white rice and creating something deliciously wonderful!
Do you settle for the ordinary? Is your virtual spice rack full of empty bottles? Or, are you making the most of your efforts by bringing the hot sauce?