I was at the hair salon today and, as all you gals know, there is no place with more magazines lying around than the beauty shop. As I sat down on the sofa, I glanced at the rows and rows of magazines that were fanned out in front of me. Believe it or not, I saw five covers that boasted the same headline (give or take a word): "The best jeans to fit your body."
I looked closer. Surely they had to be duplicate copies of the same magazine. I mean, editors are paid big bucks to generate unique content that differentiates their magazine from the others, right? Well, apparently not. All the glossies were, indeed, different magazines. Worse yet, they were all July and August issues. Wow!
Now, I've been the editor of a magazine and I know what a challenge it can be sometimes to come up with interesting stories. However, are these women's magazines not even trying anymore? Yes, I know there are certain topics that are always surefire sellers, but come on, couldn't anyone find a new hook for an old story?
No wonder magazine subscriptions are down.