The other day one of my male Facebook friends posted something on his wall that got my attention. Without going into too much graphic detail, it was about a new product that helps "on-the-go" women urinate while standing up. You can watch the YouTube video to get the full explanation of how it works and who might find it handy (nothing inappropriate here, I promise).
My first thought was "Ew, what is this and why is Paul (a guy!) telling me about it?" As I started to type up my comment that I was concerned about how Paul was spending his time, I saw his explanation in the comments that projected sales were high and this company, Go Girl, had a solid social media presense. I deleted my sarcastic comment and checked out the company on Twitter, Facebook, and YouTube.
I have to say, after looking at their stuff, it does look like an amazingly useful product. Especially in certain circumstances. However, there's just something in me that won't allow me to interact with this product in the social media space. I'm sorry, but I can't be "friends" with a urinary accessory. I'm just old-fashioned that way.
But, ladies, do check out Go Girl. Once you get passed the "ewwww" factor and can be a bit more objective, it really is an innovative product that I'm sure will gain traction in the marketplace.