As I was taking my dogs on a walk this morning, I happened to pass a new bus bench ad. I don't know about your neighborhood, but in mine the realtors seem to have the monopoly on these benches. They all follow the same formula, too, with a huge mug shot prominently plastered across the ad. These folks must not have a fear of extreme close-ups.
In any case, I looked at the bench to see what local real estate agent got the space this time, and apparently Courtney Cox Arquette is now in the biz. Well, sort of. Courtney must play a realtor in her new show, Cougar Town. And, in a very clever ad campaign by ABC, they're doing the bus bench ads just like real realtors do.
If you check out the url, it goes to ABC. Nothing thrilling there. However, if you dial the number, it does provide a more authentic voice message from Jules Cobb (Courtney's character). The ad looks pretty legit. If you didn't recognize Courtney, you probably wouldn't even realize the ad was a spoof. At least not at first glance.
I like these kinds of ads. They're not in-your-face, but they do a great job of getting—and keeping—your attention. And now that I know I live in the greater Cougar Town area (I had no idea!), maybe my neck of the woods will become a bit more trendy.
Post a Comment